Chopard A chat with Caroline Scheufele

— The Co-President and Creative Director of Chopard talks about the Happy Sport Replica Watches UK, the brand’s independance and the Cannes Film Festival.


Caroline Scheufele, Co-President and Creative Director of Chopard


Among your collections, which ladies’ Omega Replica watches would you describe as a sure bet ?

Definitely the Happy Sport! We are celebrating its 20th anniversary this year and it can now be personalised. It’s an affordable luxury Rolex Replica watches and women rarely have the opportunity to get a one-of-a-kind model in this price range. To create their own watches, they can visit a Chopard boutique and examine the options, or first download the Happy Sport app and choose from the variations displayed on their tablet. This new possibility we are offering them is already a hit in Asia, and we are starting to see customers showing an interest in the concept in our Chopard boutiques.

Which Chopard accessories are most successful ?

The writing instruments, and notably the Mille Miglia line.

How many people work in the in-house jewellery and Haute Joaillerie departments ?

As far as Haute Joaillerie is concerned, 35 people are involved in the creative process, including three gemsetters. Haute Joaillerie gemsetting requires extremely sophisticated mastery, particularly when it comes to reproducing the subtle shades of fur stone by stone such as in our Animal World collection. Around 15 people handle the design of our jewellery lines, including 3D drawings ; while production of our gold bracelets and bracelets and small items such as earrings and pendant necklaces calls upon the talents of 40 people in our Geneva workshops and another 250 in our German subsidiary. Chopard has a total staff of around 2,000 working in our watch department, our Manufactures, our boutiques and our subsidiaries.

What does the Geneva Watchmaking Grand Prix mean to you ?

It is the watchmaking prize that rewards the very sources of our industry ; it is the most important and most representative of the watchmaking field, and as such is very important to us. The Geneva Watchmaking Grand Prix has evolved in a very positive way over the years and we take part in each edition. We always hope to see our creations singled out from among the magnificent watches presented by our competitors, and this happens from time to time.

What benefits does the brand derive from its presence at the Oscars and at the Cannes Film Festival ?

While we are indeed present at the Oscars as a result of our involvement in Cannes for the past 17 years, I feel it is more appropriate to speak of our presence on La Croisette. As official partner, we not only make the Palme d’Or, but also created the Chopard Trophy in 2001 in order to reward youthful talents. The Chopard Trophy is part of the official Cannes selection, which means we have made a real new contribution to the world of cinema and are helping to encourage the up-and-coming generation. The young laureates enjoy international media visibility, which thus raises their profile. The film festival is the world’s second largest media event after the football World Cup, which means Chopard does indeed enjoy significant spin-off effects from its sponsorship. Moreover, it is a precious opportunity for hospitality, since we make the most of the occasion to host our best customers from our boutiques and our partners, who are thus given a chance to tread the famous red carpet. Even the wealthiest individuals cannot treat themselves to this privilege, since there is no sale of tickets to attend these ceremonies. All this enables us to strengthen our customers’ loyalty and nurture their dreams.

What is the price to be paid for Chopard’s independence ?

The price is paid in air miles ! Since Chopard is a family business, as you mention, our clients and partners expect to see members of the family. My brother Karl-Friedrich* and I are in great demand on the markets and in our 150 boutiques, particularly in the latter half of the year. I am speaking to you from Dubai, and next week I’m flying off to Kuwait where we are inaugurating the world’s largest Chopard boutique. I’ll then return to Geneva for three or four days before travelling to inaugurate another one in Baku and then on to St. Petersburg to a shop-in-shop ribbon-cutting ceremony, followed by an event in Moscow. After another few days in Geneva I’ll be hopping on another plane for Shanghai. That gives you an idea of the degree of commitment required and the monthly pace of our lives. Fortunately, there is also a long list of positives, beginning with our freedom of action and the possibility of choosing our own path.

What advice would you give a sporty European businesswoman entering a Chopard boutique and wishing to treat herself to a complete set of items including a ring, bracelet, earrings, necklace, fake Omega watches UK and accessories ?

To start with, a Happy Sport that she can wear from morning to night in an elegant and relaxed manner. Small diamond earrings because one never tires of them, as well as a pretty round or heart-shaped Happy Diamonds pendant according to personal taste. I would then advise a Temptation ring with a pink or blue stone, and possibly a sautoir necklace featuring four or five integrated elements such as exquisitely dainty Happy Diamonds, which may also form a bracelet wrapped several times around the wrist and which is extremely easy to wear. To set the finishing touch, I would suggest a small clutch bag, a pair of glasses and of course a Chopard fragrance !

* Co-President of Chopard, notably responsible for the watchmaking division

Omega Replica

Christmas gift Men’s “car” watches

— The tick tock often answers the humming of engines. Our selection of Omega Replica Watches inspired by the motor car world.


Christmas present 

Several watchmaking brands are close to the world of motor racing. Some of them are partners with F1 teams or with rally races, while others have chosen pilots as brand ambassadors. Don’t look any further; the ideal present for a man passionate with mechanic is here!

Our selection:

– Armin Strom, Racing Tourbillon,

– Ball Watch, BMW Chronograph

– Chopard, Superfast Chrono

– Cuervo y Sobrinos, Torpedo Chrono

– Eberhard & Co, Tazio Nuvolari Gold Car Collection

– Graham, Silverstone Stowe 44

– Hublot, LaFerrari

– IWC, Ingenieur Perpetual Calendar Digital Date Month

– Louis Moinet, Legends Scott Dixon

– Porsche Design, Coffret P’6500 Heritage 40e Anniversaire

TAG Heuer Replica Watches UK, Monaco Chronograph Calibre 12

Replica Watches

ETA rolls out the red carpet for Omega

The assembly line for the 9300/9301 calibre © Omega Replica Watches

After its first tentative efforts to build on the Co-Axial escapement, Omega decided to develop a family of movements around this new technology. Introduced in 2011, the 9300/9301 calibre, the first Co-Axial chronograph, is an excellent example. ETA has set up an assembly line specifically for this movement.

Few people know what goes on behind ETA’s closed doors in Grenchen, Switzerland. The manufacturer, which spearheads Swiss Replica Watches Group‘s movement production, is a fortress that reveals little, and only then in carefully controlled amounts. But when Omega, the multinational’s flagship brand, decides it’s high time to show off the workshops where its calibres are made, ETA throws its doors wide open, or at least those to the assembly line for the 9300/9301, the first Co-Axial chronograph calibre which since 2011 has equipped the Omega Seamaster and Speedmaster ranges. For Omega, this is a question of brand identity no less: the Co-Axial is the signature of Omega, and now Omega wants the world to know what this signature entails. This implies a heavy dose of communication, given that the difference between a Co-Axial escapement and the conventional Swiss lever escapement involves some relatively abstruse mechanical subtleties (see: Coaxial, Omega’s Primal Scream).

Just-in-time production

One way to explain this new technology is therefore to present the means dedicated to its production. And there’s no denying that ETA has pulled out all the stops. The workshop where the 9300/9301 calibre is manufactured was developed from the ground up, based on Omega’s own specifications with quality and precision as top priorities. The components are machined on-site or, in the case of the silicon balance spring, at Nivarox, another Siwss Fake Omega Watches UK Group subsidiary, after which they become part of a carefully choreographed ballet. The workshop is divided into sections. Operations relating to chronometry, measures and regulation, for example, are grouped together. In another section, modules are pre-assembled which reduces the number of parts in the final construction stage from 337 to 127.

It uses lean manufacturing methods. Every unfinished movement is chipped and put on a trolley. The trolley runs along tracks, automatically stopping at the workstations according to which stage is next. Technicians move between workstations to carry out different operations as required until the movement has been fully assembled, including quality control. A lot of the operations are fully automated, particularly controls such as clearance or the depth between the pallet and the escape wheel. The chip keeps the trolley moving along the assembly line, recording what has or hasn’t been done and minimising congestion at the different stations, each of which corresponds to a manual operation.

The finished movement is dispatched to the Contrôle Officiel Suisse des Chronomètres for certification, then returned to the workshop where it is fitted in the case. Despite such a high level of automation, Replica Omega Watches UK never intended this futuristic assembly line as a means of speeding up the process. Quality, control and traceability prevail. For Omega, the Co-Axial warrants nothing less.